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About Us

When I was 3 years old I received my first doll as a gift from my uncles in Paris.

Her name was Bubabella. She was a special doll who could walk and sing in French. Back then a doll like this was something innovative and rare. Today, the market is filled with these kinds of dolls. There is an overwhelming variety of bleeping plastic toys and parents are increasingly searching for something different, something with added value.

After raising three children with love and care I can safely say that we have a lot to learn from them. The most important tool a child has for game playing is their imagination. There is no limit to a child’s imagination and because of this they need to be provided with a safe and productive environment which will encourage them to let their ideas and creativity run free.

I believe that a product designed for children should offer versatile options for playing and activity. Children do not need to be told how to play - they just need to be given the inspiration. Children’s products should not provide them with the imagination but rather compliment and nurture their own. This way, the child can form a personal connection with the product which will accompany them through their childhood development.

I also believe strongly in the importance of colour and texture to a child’s pleasure and happiness. Children’s products should diverge from the four basic colours of red, green, yellow and blue. My designs involve colours and textures that are not only aesthetically pleasing but blend in smoothly with other rooms in the house.

The innocence and magic of childhood is one of the few simple truths left in this world. It is something to be enjoyed and celebrated. I have aimed to capture this in my designs. I hope you and your child can feel this celebration every time you use a Bubabella product.

Yours truly,
Sharon.

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